Microsoft’s $300 million ‘consumer product blitz’ inches closer
What kinds of products will Microsoft be pushing when it launches its new $200 million to $300 million consumer-product ad campaign in early 2008?
AdAge has reported that Microsoft has narrowed its search for an agency to handle creative for the forthcoming “consumer-products blitz” to two: MDC Partners’ Crispin Porter & Bogusky and Publicis Groupe’s Fallon.
No doubt, Xboxes and Zunes will be on the roster. Windows Home Server (which is currently plagued by a serious and still unresolved file.lire la suite
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- Microsoft’s $300 million ‘consumer product blitz’ inches closer
What kinds of products will Microsoft be pushing when it launches its new $200 million to $300 million consumer-product ad campaign in early 2008? AdAge has reported that Microsoft has narrowed its search for an agency to handle creative for the forthcoming “consumer-products blitz” to two: MDC Partners’ Crispin Porter & Bogusky and Publicis Groupe’s Fallon. No doubt.
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