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Ad platform Apex becomes AMP, Yahoo promises release in Q3 [Yahoo]

newVideoPlayer("Yahoo_AMP.flv", 478, 252,""); Yahoo CEO Jerry Yang today promised the world 500 to 700 engineers will complete Yahoo's brand advertising platform by the third quarter. The announcement was Yahoo's second public response today to Microsoft CEO Steve Ballmer threat to lower Microsoft's bid for Yahoo over the weekend. According to the clip above, the platform — once called Project Apex, now dubbed AMP — is supposed to provide the technology for publishers to sell their own display, search, mobile and video ... lire la suite

Lien du post: http://valleywag.com/376710/ad-platform-apex-becomes-amp-yahoo-promises-release-in-q3

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