Twitter has won kudos for being relatively resistant to spam. That may change. Rocketboom founder Andrew Baron, not pleased with the level of interaction his account has generated, has put it up for sale on eBay. It would be silly to just delete this account I have here, especially if there is someone out there that had like interests and had something to say or wanted to get involved in some relevant conversations. By "something to say," we assume Baron means "something to sell" — after all, why else would someone up the ... lire la suite
Twitter has won kudos for being relatively resistant to spam. That may change. Rocketboom founder Andrew Baron, not pleased with the level of interaction his account has generated, has put it up for sale on eBay. It would be silly to just delete this account I have here, especially if there is someone out there that had like interests and had something to say or wanted to get involved in some relevant conversations. By "something to say," we assume Baron means "something to sell" — after all, why else would someone up the current bid of $1,525? In order to reach Baron's 1,635 followers with breakfast updates and cat photos? No, it's to leverage Twitter's potential as a generator of links which increase websites' ranking in Google's search results. The good news for heavy Twitter users is that this sets the price of followers at around a dollar each. Maybe following every single account that adds you, spammer or otherwise, isn't such a bad idea after all. The only reason top Twitter user Jason Calacanis isn't selling his account? He's already using it for spam that promotes his business. (Photo by Dummycast.com's JA Donnelly)
In this corner, Andrew Baron, cofounder of hot videoblog mess Rocketboom, challenging Mahalo founder and incumbent blowhard champeen Jason Calacanis. Baron lands the first blow, citing Mahalo's "flat" traffic. Calacanis counters with some trash talk and then a body blow to Baron's privileged upbringing. Baron complains to the ref that the "trust-fund baby" charges were below the belt. Meanwhile, Calacanis argues with the judges that Baron shouldn't get the point on the Mahalo traffic jab. After the jump, the action continues.
Lucky to attend the Founders' Club party, we bumped into Rocketboom creator Andrew Baron last night. Baron told us Rocketboom will sign a "fat" deal with a major content company as early as today. "Is that phat with a ph?" asked a bystander about the boast. "Fat in all meanings of the word," Baron said. "I just don't want to jinx it by saying who it is." He held up his hand and made a C with is thumb and forefinger to indicate, what, "a fat stack of cash?" I asked him. "Exactly." We asked if the deal was with Quincy Smith and CBS, because of Smith's deals for Wallstrip and Moblogic. "No, someone bigger than CBS," Baron said. Our second guess? Viacom. We haven't heard a no on that one yet. Baron also told us that despite rumors to the contrary, host Joanne Colan will not be leaving the show. "That was just a rumor," said Baron. "Gawker writers these days get paid by pageviews so I think they sometimes just make stuff up." Trust us, if we made up posts for pageviews, they would involve drug warehouse orgies with prostitutes and private jets turned into hot boxes, not a host leaving a low-budget Web show.
Here's a story far more interesting than anything you'll watch on YouTube: A prodigal scion of a wealthy family, pitted against his powerful father and an ambitious blonde. It's not a pilot for a new courtroom procedural — it's the tale of Andrew Baron's Rocketboom, an online-video startup held up, inexplicably, as an example of the potential of the medium. Sony's seven-figure deal to distribute Rocketboom is seen by some as evidence that the industry is growing up. But what it really tells us is that having access to a credit line backed by Daddy is as sure a recipe for success online as it was in the old Hollywood. The exciting plot twist: Baron's father was not always happy about the arrangement. We've only learned how daddy-dependent Rocketboom was because Fred Baron loaned his son's company a total of $810,300.40, and then took it to court in order to force repayment last year. If you think it's strange for a father to go after his own son's company in court, then you don't know the elder Baron. He's a leading Dallas attorney who even sued the firm he cofounded, Baron & Budd, and is a regular on blog Overlawyered. More interesting is that Amanda Congdon intervened in order to protect her claim on part of the company. Meanwhile, the younger Baron complains all this legal wrangling tied his dealmaking hands, and that the company nearly went broke twice this year.
Andrew Baron, the founder of videoblog Rocketboom, has reported that his dad, prominent trial lawyer Fred Baron, is dying of cancer. His one chance, an experimental lifesaving drug, was denied by its manufacturer, Biogen Idec. We won't mention how Fred paid to relocate Rielle Hunter, the mistress of former presidential candidate John Edwards, out of hte spotlight. Or how Baron pere and fils fought over the funding of Rocketboom, which Fred supplied. No, we'll just point you to this grotesque demand from a commenter on FriendFeed, Peter Huesken: What is Huesken asking for? Boil it down: He wants Andrew to code up an "Is my dad dead yet" widget. So unseemly, and yet so typical: Even when dealing with something as horrific as the imminent death of a parent, Internet users just want us to think about them and their needs.
In just a few short months, the value of a Twitter user has gone up over 1,200 percent, according to completely arbitrary and illogical calculations. I initially pegged it at around $1 based on the value buyers were willing to pay for Andrew Baron's Twitter account at auction. When Twitter received $15 million in funding, it worked out to around $7.50 per user. Looking at potential revenues, advertising strategist Ben Kunz pegs it at $12.26, based on 2.3 million users, industry averages for cost-per-click ad revenue, and ten ads per user per day. Of course, since Twitter CEO Jack Dorsey has declared Twitter.com an ad-free zone, and many Twitter users get messages by means other than the site, the actual revenue-per-user number hovers under zero.
Twitter? No friends? You will think it’s a lame service? Follow only me and you’ll probably go insane. Follow 500, though, and you’ll probably start to see the value that I see in this service. But that gets me to another point. This weekend Andrew Baron is selling his Twitter account. That’s a PR ploy. But what’s interesting is that people assume there’s value in getting his followers (probably because they assume there’s some value in spamming those followers with marketing messages). That’s funny since it’s so easy to unfollow people. People still aren’t getting this. They didn’t get how I was using Twitter and still don’t. I follow the world’s best early adopters, business executives, and entrepreneurs. I really don’t care if I have a single follower. If I defined myself by my followers I’d always feel inadequate. If I define myself by the people who I follow, well, I follow the smartest, richest, coolest, funniest people in the world. That makes me smarter, richer, cooler, and funnier.
John Edwards has admitted to his affair with "filmmaker" Rielle Hunter, even if he hasn't come totally clean about the shenanigans he and his inner circle of advisors went through to keep it a secret. Elizabeth Edwards has also admitted that she knew about the affair before her husband formally announced his candidacy. But the Baron family — deep-pocketed trial lawyer Fred Baron and son Andrew Baron, who funded his startup Rocketboom from the family coffers — continue to hand-wave about what, exactly, they knew. Andrew Baron has denied he knew anything. But troublingly, he also says his dad didn't know about the affair, which strains belief — considering that it was Fred Baron's ongoing financial assistance to Hunter which blew Edwards's cover. I'm inclined to believe that the younger Baron was not, in fact, wise to the arrangement, and it's only natural to stick up for family. Unless you purport to be a news organization, in which case recusal is your best bet. As long as the younger Baron continues to trumpet his father's innocence in public, the more Rocketboom looks like it traded access for complicity, even if unintentionally. Andrew should probably take his own advice and "take a few days off."
Fred Baron, a Texas trial lawyer, died last Thursday of cancer. Fellow litigators remember him for the "toxic tort" lawsuits he filed; politicos know him as the man who relocated former presidential candidate John Edwards's mistress, Rielle Hunter, to Santa Barbara, in the hopes of keeping her away from the public eye. But the Internet-obsessed crowd will inevitably think of him as the man who inflicted chesty-news videoblog Rocketboom on them; first, by fathering videoblogger Andrew Baron, then giving his son the funding for his project. Oh, and then suing him over it. Despite that, Andrew sought to have his father given an experimental cancer treatment. Blood is thicker than blogs.
I feel sorry for Twitter founder Ev Williams. The self-appointed A-listers who've flocked to his service are building an echo chamber worse than the blogosphere circa 1999. Today's pretend crisis: Williams has set an arbitrary limit that allows most Twitter users to follow no more than 2,000 other users' updates. The hip response is to claim that of course you need way more than that. But seriously, why would anyone try to follow 3,000 Twits? I've summarized Williams's lengthy post explaining the "follow spam" problem. He left out the part where it costs you money: It seems like a victimless crime, but there are two problems caused by comment spam: That's it. I know, hardly a crisis. White people need something to be uptight about, and Ev Williams has delivered. I give it another three months before there's a service mag called Twitterer at my local Borders.