When a Facebook user adds "skiing" to the interests on their profile, it's hard for an advertiser to tell exactly what the user means. A Google search for "Ski rentals in Wolf Creek, Colorado" is much more informative, by contrast. Advertisers know what kind of pitch to deliver, albeit in the form of an AdWords haiku. Inside Facebook's Justin Smith argues advertisers have an easier time targeting users of Facebook apps — for example, one who installs a skiing weather-map application, and looks up conditions in Wolf Creek. ... lire la suite
kudos to UrbanTextures for the image] Microsoft has stated it’s ambitions to be a big player in the world of online advertising and in my quest to stay abreast of all things new and technical I’ve tried to keep up to speed with this business. It’s hard though – there is a whole new language where terms like inventory, agency and publisher are used a lot and seemingly interchangeably at times.
Duncan Riley submits: Four leading US newspaper companies are to announce a new joint company today to sell targeted local online advertising on their respective sites.
Online advertising spending will reach $25. billion in 2008, up from $21. Search marketing accounts for 40 percent of that amount. Video ads, about 10. percent of the market this year, will account for 18. percent by 2012. Display advertising's share, at 21. percent, will remain flat through next year.
Desktop Apps to Online Apps and the Transition in Between Raju VegesnaMarch 22, 2008 03: pm As an online application provider, we bet on applications residing in the cloud. We think this is the future. We expect to see a migration to the cloud based computing the same way we saw the migration from Mainframes to PC.
Dad Details Billable Hours Spent With Britney (E! Online) E! Online - Britney Spears’ father has gotten technical. This entry was posted on Tuesday, June 17th, 2008 at 4: am and is filed under Britney Spears. You can follow any responses to this entry through the RSS 2.
newVideoPlayer("/Millard. flv", 506, 423,""); Is Martha Stewart co-CEO Wenda Harris Millard, a former Yahoo executive, a bit ungrateful? In this excerpt from an interview with BoomTown's Kara Swisher, Millard explains what's wrong with what Google's made everyone believe about online advertising.
We're very aware that not everyone who's using adCenter Analytics or reading this Web Analytics Blog is necessarily interested in online advertising. We’ve made a conscious to make sure the content here is not too advertising-heavy as there’s nothing worse than getting sold stuff you don’t need, especially if you’re quite happy with the rich information the tool is providing you with.
Future of Online Advertising Par Fubiz, le mardi 7 octobre 2008 à 14: dans "Advertising" Un bel exemple en vidéo de cette application conçue pour la marque Doritos. L'idée est de remplacer, grâce à un plug-in, les bannières de publicités classiques par des espaces adaptés aux goûts de chacun.
The online marketing industry saw double-digit growth for the last 5 consecutive years. eMarketer had predicted as late as August that the industry would grow from $24. billion in 2008 to 28. The Interactive Advertising Bureau reported a 15. growth in online advertising spending during the first semester of 2008, which is in line with eMarketer's predictions.
DeveloperAnalytics, a research firm which analyzes Facebook applications, put out an appealing bit of linkbait this morning that purports to show how much money popular applications could earn each month. It calculates the metric based on "hundreds of real CPM, and CPA/Virtual Goods revenue data points collected directly from developers and partners.
With memories about how the recession of 2000-2001 decimated the Internet sector, we’ve been looking for signs that the current economic turmoil is again going to melt the wings of the current crop of Internet high-fliers to fall back to earth. I’m going to say something that makes me cringe:
Have you been wondering what had been going through the heads of Microsoft executives as they prepared to make the bid for Yahoo? In December, I got my hands on three confidential documents that Microsoft used in its lobbying against the Google-DoubleClick deal, and I posted them on Bits.
Philip Kaplan's FuckedCompany, the site that chronicled Silicon Valley's downfall at the turn of the millennium, is mercifully back in spirit as FuckedGoogle. But Saul Hansell doesn't think the site will find material during the latest economic downturn. In a Bits blog post discussing the prospects of a contraction in the advertising market, he writes:
Forces within Google are struggling to convince the company that maybe, just maybe, it might be a wise idea to buy some advertising offline. The company has hired Wieden & Kennedy to launch an ad campaign in Japan, and is also in talks with Taxi New York, according to the Wall Street Journal.
One of Julia Allison's posts to NonSociety yesterday began: Today Meghan and I met with the most amazing real estate broker in Manhattan (and I've met a few) — Dain Lee from Corcoran. Allison's cofounder and fellow NonSociety blogger, Meghan Asha quoted the post on her blog and added, "Dain knows REAL ESTATE the way he knows fashion, have you ever seen a more pimp Broker?
Who needs faux-sincere product placements? Our advertisers keep on coming back for good old-fashioned banners: Chevy Fuel Solutions, Eve Online, Microsoft Windows, Novint, Sharp Aquos, Sprint, Unscrew America Want to place yourself on the list? Advertise on Valleywag.
Esther Dyson, one of the 28 women counted at today's Supernova conference, responding to Bob Iannucci of Nokia in a conversation on the challenges of making money off of emerging networks of users, urged businesses to "appeal to people's pride rather than their avarice" or else they risk "turning good people into prostitutes.
$100 million spent on Olympic ads online
Online Advertising: ING Direct vs E*Trade
Compete submits: As this country’s Boomer generation enters into their 60’s many are looking forward to retirement. In turn, investment firms are looking to attract the attention and dollars of these individuals as they try to solidify their financial situation before leaving the workforce.