Sur le même thème :

• Weekly Digest of the Social Networking Space: Dec 19, 2007

  I’m respecting your limited time by publishing this weekly summary, read the summary, then quickly scan headlines, read the bullet, then click to learn even more. I’ve created a category called Digest where you can start to track and access these going forward. Quickly scan the succinct and categorized headlines, read summary for analysis, and click link to dive in for more. You can subscribe to this digest tag only.

• Should Brands Join or Build Social Networks? (results from an informal survey)

  Friday on Twitter I posed the question, should brands join existing social networks (like Facebook, MySpace, etc) or build their own social network (like these many white label tools)? I asked my Twitter network: “Should brands Join or Build their own Social Networks?” Here’s the tally from the many responses: · Join 10 · Build 5 · Both 10 · Mixed reactions.

• Weekly Digest of the Social Networking Space: Dec 12, 2007

  I’m respecting your limited time by publishing this weekly summary, please send to your busy executives. I’ve created a new category called Digest where you can start to track and access these going forward. Quickly scan the succinct and categorized headlines, read summary for analysis, and click link to dive in for more. You can subscribe to this digest tag only, which filters only these posts tagged digest.

• Website Of The Week : Mobilize Your Favorite Social Networks With MoDazzle

  Website Of The Week : Mobilize Your Favorite Social Networks With MoDazzle December 28th 2007 Posted in Mobile 2.0, Recommended Websites

• Speaking at Interplay Conference about games and social networks on May 22nd

  Reader of this blog will know that I have a high degree of interest in Social Games. There are a couple of social gaming conferences coming up in the next couple of months. The first is Interplay which is being held on May 22nd at the Kabuki Hotel in San Francisco. It specifically is focused on games being played on social networks. Some of the topics that the conference plans to address include.

• Sony Says "Home Is Not A Social Network" [Playstation 3]

  Speaking at the Develop Conference, Sony Computer Entertainment Europe reps Darren Cairns and Liam Wickham set the record straight on what Home is, exactly. Perhaps distancing it from services like Second Life, the pair proclaimed Home is "focused on games" referring to it as "a visual representation of the PlayStation community." Yes, sitting by the virtual fire in your virtual log cabin pretty much sums up the PlayStation community in our book.

• Game developers on social networks can expect $1.20/mth/Daily Active User

  Inside Facebook has a terrific interview with $uperRewards, one of the two major CPA ad networks for social networks (and increasingly outside of social networks as well). [Offerpal is the other major CPA ad network for social networks]. In the interview the $uperRewards team give some great stats and advice for game designers: On who to focus on when thinking about monetization.

• Google: Social Networking Inventory Not Monetizing as Well as Expected

  Eric Savitz (Barron's) submits: Speaking on the company’s post-earnings conference call, Google (GOOG) CFO George Reyes said the company has found that “social networking inventory is not monetizing as well as expected,” leading to higher than expected traffic acquisition costs. TAC of $1.4 billion was 30.3% of ad revenue, up from 29.1% in the third quarter. Complete Story »

• Three ways that social networks are different from other forms of online communication

  Social Networks are widely accepted to be the latest evolution of online communications, tracing a line back through instant messaging, webmail, chat rooms and bulletin boards. Now that we’ve had a little more time and perspective on how they are used, we’re starting to see a few differences between how social networks are used for online communication and previous forms of online communication.

• 'You Can't Do That': Social Norms and Gaming [Social Networking]

  There's a fun little piece over at the Escapist on social networks (real ones, not the virtual variety) and gaming. The social aspect of gaming lends itself to the creation of complicated rules and...