Should Facebook and MySpace can their salesmen? Only if they're not into this thing called "revenue" [Third Prize Is You're Fired]

Everyone wants to sell ads like Amazon.com sells books — one click and it's done. Social networks Facebook and MySpace as well as ad networks AdBrite, AdReady and AdItAll have all followed Google to offer advertisers do-it-yourself buying options. The trend has led both the Wall Street Journal and PaidContent to wonder if online ad sales teams will go the way of the dodo, or at least the travel agent. The answer — especially for social networks MySpace and Facebook — is no.

Not if Facebook and MySpace hope to tap the kind of budgets large advertisers have ready.lire la suite

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