NEW YORK — Microsoft's Kevin Johnson is pushing "engagement mapping," a technology used to track the ads consumers viewed on the Web before they purchased a product. As he put it to Fortune, "We think paid search is getting more credit than it deserves." Ad buyers here at the EconAds conference told the crowd they don't buy it. Said NeoAtOgilvy COO Greg Smith, "I tell my clients: Search should be the first dollar spent. It makes all the sense in the world that if someone is saying, 'Gee, I'm looking for tax preparation he... lire la suite
NEW YORK — Microsoft's Kevin Johnson is pushing "engagement mapping," a technology used to track the ads consumers viewed on the Web before they purchased a product. As he put it to Fortune, "We think paid search is getting more credit than it deserves. Ad buyers here at the EconAds conference told the crowd they don't buy it.
Here at Valleywag, we feel that readers deserve to be in on the gossip between reporters at the local watering hole. Why can't the same principle apply to our IM conversations? Here's one I had with AdWeek's Brian Morrissey. Topics include engagement mapping, the food crises and Reese's Peanut Butter Cups, and why search is overrated.
kudos to UrbanTextures for the image] Microsoft has stated it’s ambitions to be a big player in the world of online advertising and in my quest to stay abreast of all things new and technical I’ve tried to keep up to speed with this business. It’s hard though – there is a whole new language where terms like inventory, agency and publisher are used a lot and seemingly interchangeably at times.
We're very aware that not everyone who's using adCenter Analytics or reading this Web Analytics Blog is necessarily interested in online advertising. We’ve made a conscious to make sure the content here is not too advertising-heavy as there’s nothing worse than getting sold stuff you don’t need, especially if you’re quite happy with the rich information the tool is providing you with.
Duncan Riley submits: Four leading US newspaper companies are to announce a new joint company today to sell targeted local online advertising on their respective sites.
Online advertising spending will reach $25. billion in 2008, up from $21. Search marketing accounts for 40 percent of that amount. Video ads, about 10. percent of the market this year, will account for 18. percent by 2012. Display advertising's share, at 21. percent, will remain flat through next year.
newVideoPlayer("/Millard. flv", 506, 423,""); Is Martha Stewart co-CEO Wenda Harris Millard, a former Yahoo executive, a bit ungrateful? In this excerpt from an interview with BoomTown's Kara Swisher, Millard explains what's wrong with what Google's made everyone believe about online advertising.
Future of Online Advertising Par Fubiz, le mardi 7 octobre 2008 à 14: dans "Advertising" Un bel exemple en vidéo de cette application conçue pour la marque Doritos. L'idée est de remplacer, grâce à un plug-in, les bannières de publicités classiques par des espaces adaptés aux goûts de chacun.
The online marketing industry saw double-digit growth for the last 5 consecutive years. eMarketer had predicted as late as August that the industry would grow from $24. billion in 2008 to 28. The Interactive Advertising Bureau reported a 15. growth in online advertising spending during the first semester of 2008, which is in line with eMarketer's predictions.
Have you been wondering what had been going through the heads of Microsoft executives as they prepared to make the bid for Yahoo? In December, I got my hands on three confidential documents that Microsoft used in its lobbying against the Google-DoubleClick deal, and I posted them on Bits.
Forces within Google are struggling to convince the company that maybe, just maybe, it might be a wise idea to buy some advertising offline. The company has hired Wieden & Kennedy to launch an ad campaign in Japan, and is also in talks with Taxi New York, according to the Wall Street Journal.
With memories about how the recession of 2000-2001 decimated the Internet sector, we’ve been looking for signs that the current economic turmoil is again going to melt the wings of the current crop of Internet high-fliers to fall back to earth. I’m going to say something that makes me cringe:
Philip Kaplan's FuckedCompany, the site that chronicled Silicon Valley's downfall at the turn of the millennium, is mercifully back in spirit as FuckedGoogle. But Saul Hansell doesn't think the site will find material during the latest economic downturn. In a Bits blog post discussing the prospects of a contraction in the advertising market, he writes:
Who needs faux-sincere product placements? Our advertisers keep on coming back for good old-fashioned banners: Chevy Fuel Solutions, Eve Online, Microsoft Windows, Novint, Sharp Aquos, Sprint, Unscrew America Want to place yourself on the list? Advertise on Valleywag.
One of Julia Allison's posts to NonSociety yesterday began: Today Meghan and I met with the most amazing real estate broker in Manhattan (and I've met a few) — Dain Lee from Corcoran. Allison's cofounder and fellow NonSociety blogger, Meghan Asha quoted the post on her blog and added, "Dain knows REAL ESTATE the way he knows fashion, have you ever seen a more pimp Broker?
Esther Dyson, one of the 28 women counted at today's Supernova conference, responding to Bob Iannucci of Nokia in a conversation on the challenges of making money off of emerging networks of users, urged businesses to "appeal to people's pride rather than their avarice" or else they risk "turning good people into prostitutes.
Online Advertising: ING Direct vs E*Trade
Compete submits: As this country’s Boomer generation enters into their 60’s many are looking forward to retirement. In turn, investment firms are looking to attract the attention and dollars of these individuals as they try to solidify their financial situation before leaving the workforce.
Microsoft va acquérir le groupe internet Greenfield Online
Microsoft CEO Steve Ballmer believes the online advertising market will reach $40 billion this year and grow to $80 billion by 2010. Last year, Microsoft earned only $2 billion from it. Google claimed $8 billion. This disparity upsets Ballmer and so he's put his man Kevin Johnson to the task of remedying the situation.