For months now, we've watched as Facebook served users pornographic ads, as well as less expertly targeted come-ons. Now, with a new feature that lets users review the ads they've been served, the company's figured out a smart way to fix the problem. We're a little sad. Who won't miss the days when straight men get pitched as gay, or a NSFW banner ad ran here and there? Screenshots of Facebook's new ad review service — nabbed by AllFacebook — are below.... lire la suite
Lien du post: http://valleywag.com/5013595/facebook-adds-social-ads-reviews-ruins-all-our-fun
For months now, we've watched as Facebook served users pornographic ads, as well as less expertly targeted come-ons. Now, with a new feature that lets users review the ads they've been served, the company's figured out a smart way to fix the problem. We're a little sad. Who won't miss the days when straight men get pitched as gay, or a NSFW banner ad ran here and there?
Facebook has made a bold bet on being the next Google. The problem is that it may have made the wrong bet. The Wall Street Journal has taken tardy notice of Facebook's "engagement ads," first launched in August. They are not an easy sell; they require advertisers to come up with some compelling "action" for Facebook users to take, which will then be shared with their friends, and thus spread virally through the social network.
newVideoPlayer("/Millard. flv", 506, 423,""); Is Martha Stewart co-CEO Wenda Harris Millard, a former Yahoo executive, a bit ungrateful? In this excerpt from an interview with BoomTown's Kara Swisher, Millard explains what's wrong with what Google's made everyone believe about online advertising.
Online advertising spending will reach $25. billion in 2008, up from $21. Search marketing accounts for 40 percent of that amount. Video ads, about 10. percent of the market this year, will account for 18. percent by 2012. Display advertising's share, at 21. percent, will remain flat through next year.
Philip Kaplan's FuckedCompany, the site that chronicled Silicon Valley's downfall at the turn of the millennium, is mercifully back in spirit as FuckedGoogle. But Saul Hansell doesn't think the site will find material during the latest economic downturn. In a Bits blog post discussing the prospects of a contraction in the advertising market, he writes:
The online marketing industry saw double-digit growth for the last 5 consecutive years. eMarketer had predicted as late as August that the industry would grow from $24. billion in 2008 to 28. The Interactive Advertising Bureau reported a 15. growth in online advertising spending during the first semester of 2008, which is in line with eMarketer's predictions.
Why Facebook Likes Small Ads, Despite the Small Dollars (22 comments) Microsoft Beats Yahoo and Google to Social Inbox 2. comments) Go East, Young Techie (19 comments) Al Gore and the Purpose-Driven Web (74 comments)
Duncan Riley submits: Four leading US newspaper companies are to announce a new joint company today to sell targeted local online advertising on their respective sites.
kudos to UrbanTextures for the image] Microsoft has stated it’s ambitions to be a big player in the world of online advertising and in my quest to stay abreast of all things new and technical I’ve tried to keep up to speed with this business. It’s hard though – there is a whole new language where terms like inventory, agency and publisher are used a lot and seemingly interchangeably at times.
We're very aware that not everyone who's using adCenter Analytics or reading this Web Analytics Blog is necessarily interested in online advertising. We’ve made a conscious to make sure the content here is not too advertising-heavy as there’s nothing worse than getting sold stuff you don’t need, especially if you’re quite happy with the rich information the tool is providing you with.
Fun With Advertising By Vince Veneziani September 22, 2008 Comments (0) Filed under:
Future of Online Advertising Par Fubiz, le mardi 7 octobre 2008 à 14: dans "Advertising" Un bel exemple en vidéo de cette application conçue pour la marque Doritos. L'idée est de remplacer, grâce à un plug-in, les bannières de publicités classiques par des espaces adaptés aux goûts de chacun.
When our video producer, Richard Blakeley, sent me an invite to the Belmont stakes this weekend, a link appeared below his message. It read: Gambling Problem? The New York Racing Association encourages responsible wagering. If gambling is a problem for you or someone you care about, help is available 24 hours a day.
Forces within Google are struggling to convince the company that maybe, just maybe, it might be a wise idea to buy some advertising offline. The company has hired Wieden & Kennedy to launch an ad campaign in Japan, and is also in talks with Taxi New York, according to the Wall Street Journal.
Have you been wondering what had been going through the heads of Microsoft executives as they prepared to make the bid for Yahoo? In December, I got my hands on three confidential documents that Microsoft used in its lobbying against the Google-DoubleClick deal, and I posted them on Bits.
We hear that Facebook has purchased Social. im, the instant messaging application built on top of Facebook. This jibes with Michael Arrington's report that Facebook is about to launch an IM service. Mogad, the company behind Social. im, also took investment from Facebook backer Peter Thiel.
I just witnessed a development environment that’s completely different than anything I’ve ever seen. Steve Repetti, CTO of Fifth Generation Systems, which is the author of Zude. Now, if you haven’t seen Zude before, that’s pretty cool in of itself. It’s like MySpace, PopFly, Facebook, and a bunch of other things mashed all together.
With memories about how the recession of 2000-2001 decimated the Internet sector, we’ve been looking for signs that the current economic turmoil is again going to melt the wings of the current crop of Internet high-fliers to fall back to earth. I’m going to say something that makes me cringe:
One of Julia Allison's posts to NonSociety yesterday began: Today Meghan and I met with the most amazing real estate broker in Manhattan (and I've met a few) — Dain Lee from Corcoran. Allison's cofounder and fellow NonSociety blogger, Meghan Asha quoted the post on her blog and added, "Dain knows REAL ESTATE the way he knows fashion, have you ever seen a more pimp Broker?
Forget Facebook's controversial redesign. Users of the social network have something new to complain about: third-rate Web search, provided by Microsoft. The two moves are connected; when ad-hating CEO Mark Zuckerberg forced through the revamp of Facebook's profile pages, he bumped Microsoft-sold banners off of them.